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Japanese restaurant slammed for using Anzac Day phrase to promote a deal in Sydney

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‘Lest we forget … and also bring your money with you’: Japanese restaurant is slammed for using hallowed Anzac Day phrase to promote its eatery

A popular Japanese restaurant in Sydney has been slammed for using Anzac Day to promote the venue.

Toko sent emails out to subscribers, advertising the restaurant by using ‘Lest We Forget’ alongside the Southern Cross – which was stamped across a photo of the venue.

The flyer was sent out in the lead up to the national day of remembrance to share its opening hours on the public holiday.

Popular Japanese restaurant Toko has been slammed after using Anzac Day to promote the venue when they emailed a flyer to their subscribers (pictured)

Popular Japanese restaurant Toko has been slammed after using Anzac Day to promote the venue when they emailed a flyer to their subscribers (pictured)

The flyer was sent out in the lead up to the national day of remembrance to share its opening hours on the public holiday (stock image)

The flyer was sent out in the lead up to the national day of remembrance to share its opening hours on the public holiday (stock image)

Toko advertised the restaurant by using 'Lest We Forget' alongside the Southern Cross - which was stamped across a photo of the venue (pictured)

Toko advertised the restaurant by using ‘Lest We Forget’ alongside the Southern Cross – which was stamped across a photo of the venue (pictured)

However the decision has come under fire, being deemed ‘entirely unacceptable’ and ‘at odds’ with the accepted practice of not commercializing the day. 

Honorary Secretary of Returned and Services League (RSL) Sydney branch George Fisher said businesses who used Anzac Day to advertise were ‘flogging the system’, news.com.au reported.

‘They need to be pulled into line. They’re saying “Lest we forget … and also bring your money with you because we need it”,’ he said.

‘It’s a bit naughty, isn’t it?

‘They are obviously taking advantage of something which is very sacred to everyone.’

Toko general manager Paul Birtwistle told the publication the flyer did not ‘offer promotions’ but instead advised customers of their opening hours.

However the decision has come under fire as it was deemed 'entirely unacceptable' and 'at odds' with the public by RSL members (stock image)

However the decision has come under fire as it was deemed ‘entirely unacceptable’ and ‘at odds’ with the public by RSL members (stock image)

Three years ago, supermarket giant Woolworths came under fire for using Anzac Day to promote its slogan.

The advertisement showed a photograph of a digger with the phrase ‘fresh in our memories’, playing on their catch phrase ‘fresh food people’. 

Daily Mail Australia has contacted Toko for further comment. 

Honorary Secretary of Returned and Services League Sydney branch George Fisher said Toko was saying 'Lest we forget ... and also bring your money with you because we need it'

Honorary Secretary of Returned and Services League Sydney branch George Fisher said Toko was saying ‘Lest we forget … and also bring your money with you because we need it’

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