End of the checkout? New app could let shoppers ‘pay on the go’ by scanning items in supermarket aisles
Supermarket cashiers and self-scan checkouts could become redundant thanks to a new app that speeds up the weekly food shop.
The app, called Supersmart, allows users to scan items as they shop using their smartphone and then wheel them to a special floor pad.
Several cameras and a deep-learning algorithm combine to detect all the items, before the customer pays for them at an automated checkout.
It is hoped the technology will be quicker than both self-scan checkouts and human-operated tills.
Supermarket cashiers and self-scan checkouts could become redundant thanks to a new app that speeds up the weekly food shop. The app, called Supersmart (pictured), allows users to scan items as they shop using their smartphone
The combination of technology will even alert the shopper to any items they may have forgotten to scan before they leave.
Yair Cleper, developer and founder of Supersmart, created the app in his native Israel in partnership with supermarket chain Osher Ad.
Osher Ad introduced the system into stores in 2016 after trials at various locations.
Mr Cleper said: ‘It is all designed to be as easy for shoppers as possible and can deal with up to about 180 items.
‘This is how we see shopping being done in the future.
‘It can be plugged in at a supermarket without any changes to its infrastructure.’
Users scan as they shop and place items in the trolley as they go. Supersmart have also developed a basket-sized machine to assess smaller shops
Mr Cleper claims the payment process should take no more than 30 seconds from start to finish, rapidly speeding out checkout times.
Supersmart has developed a basket-sized machine to assess smaller shops.
Mr Cleper claims the methods used currently take time due to the need to re-bag the items and remove them from the trolley.
By removing this step, he hopes to avoid long delays during peak times.
Once the trolley has passed inspection by a robotic booth filled with scales and cameras, customers can pay for their shop just like they would at any other autonomous checkout
Users can pay at the robotic booths in the same way as a regular self-scan booth. A special floor pad, several cameras and a deep-learning algorithm combine to detect all the items before the customer leaves the shop
Mr Cleper also says he is also in discussions with at least one major UK supermarket about using the technology.
Michael Hoffmann, of Visa, which has been helping Supersmart develop its product, said: ‘This system will work in a real world environment and could significantly reduce the time customers spend at check-outs.
‘We believe this will make shopping faster and smarter.’
Amazon have launched a similar fully-automated store this year that, much like Supersmart, cuts out the need to go to a cashier before leaving.
Unlike Supersmart however, Amazon shops do not require customers to stop at a automated machine before leaving, instead using cameras and sensors to track the pick-ups and purchases of customers as they shop.
HOW DO AMAZON GO STORES WORK?
To start shopping, customers must scan an Amazon Go smartphone app and pass through a gated turnstile.
Ready-to-eat lunch items greet shoppers when they enter.
Deeper into the store, shoppers can find a small selection of grocery items, including meats and meal kits.
An Amazon employee checks IDs in the store’s wine and beer section.
Sleek black cameras monitoring from above and weight sensors in the shelves help Amazon determine exactly what people take.
If someone passes back through the gates with an item, his or her associated account is charged.
If a shopper puts an item back on the shelf, Amazon removes it from his or her virtual cart.
Much of the store will feel familiar to shoppers, aside from the check-out process.
Amazon, famous for dynamic pricing online, has printed price tags just as traditional brick-and-mortar stores do.