Let the hot cross bun battles begin! Supermarkets launch less traditional BRIOCHE variation of the classic Easter treat – so would you eat them?
Fans of hot cross buns were thrilled when the supermarket shelves were lined with the traditional treats soon after Christmas.
And while some curmudgeonly types have complained, there’s no denying that the sweet Easter buns are always popular as the Easter season rolls around.
Though most tend to love the spiced fruit original, Australian supermarket giant Coles have shaken up the bun scene with the launch of its quirky brioche bun.
Australian supermarket chain Coles have just launched their latest hot cross bun variation – one that’s a modern take on the much-loved classic
With Easter on the horizon (this year it falls on April 1st), those in the bun business know there’s always a lot of anticipation for new varieties.
Speaking to FEMAIL, a spokesperson for Coles said creating new flavours of the hot cross bun in response to their customers’ feedback was always exciting.
‘We couldn’t resist bringing customers a new and exciting variety to our Easter Hot Cross Bun range this year, especially after seeing the positive response customers have had to our other brioche products in our bakery,’ they said.
The brioche hot cross buns, created by an Australian-owed bakery, are a limited to Easter
Coles’ tasty new Easter treat, created by an Australian-owned family bakery, comes packed with Australian vine-ripened fruits including Murray River Muscat raisins.
The limited edition brioche bun, baked to a traditional recipe, also comes infused with orange and lemon oil to highlight its citrus flavour.
While the supermarket always has an abundant supply of its ever-popular traditional bun, Coles said its other variations, namely chocolate and apple and cinnamon, have hit ‘double-digit growth’ since they were launched.
Coles also makes fruit and gluten-free versions of the much-loved bun so those with food intolerances can also enjoy the Easter treats.
While traditional hot cross buns always go down a treat other variations on the Easter treat such as apple and cinnamon and chocolate are proving a hit (stock image
It would seem that Coles isn’t the only supermarket offering a brioche hot cross bun this year, either.
Woolworths has also launched a brioche-style bun which it describes as ‘a decadent twist on the traditional bun’.
Woolworths Bakery Manager, Ben Thompson, said its bakers had been working tirelessly over the last couple of months to develop the new range.
‘We are very excited to introduce a mouth-watering new Brioche Style Hot Cross Bun with Fruit this year,’ he said.
The bun battles have begun: Woolworths is also offering a brioche-style hot cross bun (stock image)
Bakers Delight also offers non-traditional versions of the much-loved Easter bun.
In addition to its best-selling traditional version, it also offers choc chip and a mocha variation.
Apple and cinnamon are part of its range, as are its spicy fruitless buns made specially for the season.
Although traditional varieties of the bun remain popular, new variations including choc chip and apple and cinnamon have been proving popular (stock image)
Although the jury is out on who makes the best buns, last year consumer advocacy group CHOICE offered its ratings based on a blind taste test.
The tasters of the traditional bun were given six of the most popular brands to try and then asked to rate them out of 10.
A great hot cross bun needs to get the balance between texture and flavour spot on (stock image)
Interestingly, Coles’ hot cross buns came out on top, earning a rating of 7 out of 10, with testers commenting specifically on their flavour and texture.
Fifty-nine per cent of the tasters also gave Coles their highest overall score.
Coming in second were buns from Baker’s Delight which scored a rating 6.9 out of 10.
Third place holders were Brumby Bakery’s which rated 6.2. Its buns were described as ‘tasty’ but were found to be ‘lacking in spice’ and ‘a bit dry’ by half the tasters.
Aldi Bakers Life fruit hot cross buns followed with a score of 5.4, and Woolworths placed fifth with a rating of 4.8 out of ten.
Online grocer Aussie Farmers Direct placed last in the test, with their buns scoring just three out of 10.